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Unitree Robotics’ humanoid robots sees orders surge after Spring Festival Galaperformance
Unitree Robotics experienced a surge in demand for its humanoid robots following a Spring Festival Gala dance performance, where their H1 model participated. The company reported overwhelming inquiries for various applications, despite the current high price making them less accessible. Additional development is needed for dance capabilities, which raises costs further.
Key points
- Unitree Robotics' H1 humanoid robot performed a traditional Yangge dance during the Spring Festival Gala.
- The performance aired on CCTV on January 28, celebrating the Lunar New Year.
- Post-performance, there was a notable increase in purchase inquiries driven by social media trends.
- Sales are affected by the current price of RMB 10,000 ($1,374), which is considered too high for general consumers.
- A decrease to RMB 3,000-4,000 ($412-$550) would make the robots more accessible.
- The requirement for a large development team to adapt robots for dance performance increases costs.
Why it matters
- The interest in humanoid robots aligns with the growing trend in robotics and automation seen in IT developments up to 2025.
- Previously, major tech events showcased advancements in robotics, indicating a shift towards more interactive and responsive machines.
- Increased focus on AI applications in entertainment and industry is boosting demand for advanced robotics.
The surge in demand for Unitree Robotics' humanoid models highlights a growing interest in robotics following engaging performances, yet challenges remain regarding price and development for complex tasks like dancing.