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The Trump-Musk feud has been great for X, which jumped up the App Store charts
The feud between Elon Musk and Donald Trump has boosted engagement on the app X (formerly Twitter), which climbed to 23rd in the U.S. App Store rankings. User activity surged by 6% as interest spiked, particularly between 2 p.m. and 6 p.m. on June 5. Meanwhile, Trump’s Truth Social saw its user base increase by over 400%. Despite this, X remains significantly larger with 100 times more users than Truth Social.
Key points
- Musk-Trump feud negatively affects MAGA but benefits X.
- X's rank in U.S. App Store jumped from an average No. 68 to 23rd in one day.
- Sensor Tower data shows a 6% increase in X's active users on June 5 due to the feud.
- Between 2 p.m. and 6 p.m. on June 5, active users on X increased by 54%.
- Truth Social experienced over 400% growth in active users during the same period.
- X continues to rank higher than Truth Social with a user base 100 times larger.
Why it matters
- Musk and Trump’s public disputes have historically generated significant media and public interest.
- Increasing app engagement reflects trends in social media during political events, impacting platforms like X and Truth Social.
- As of 2025, social media remains a critical battlefield for political discourse and influence.
The ongoing feud between Musk and Trump not only highlights political tensions but also demonstrates the significant impact such conflicts can have on social media platforms, with X benefitting while Truth Social experiences growth, albeit on a much smaller scale.