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Has GetReal cracked the code on AI deepfakes? $18M and an impressive client listsays yes
GetReal, a startup co-founded by deepfake pioneer Hany Farid, has raised $17.5M to enhance deepfake detection for businesses and governments. Its services, including threat exposure and media analysis, address risks posed by realistic deepfakes. With a client base including Visa and John Deere, the company aims to fill a growing gap in cyber-forensics amid increasing digital threats.
Key points
- GetReal raised $17.5 million for R&D and business growth.
- The startup offers tools to detect deepfakes in audio, video, and images.
- Its offerings include dashboards and analysis tools aimed at safeguarding high-profile individuals.
- The funding round was led by Forgepoint Capital, with notable investment from Cisco Investments and others.
- There is a significant skills shortage in cybersecurity and particularly in cyber-forensics.
- GetReal was co-founded by Hany Farid, a known expert in digital forensics and deepfake detection.
- Clients include major corporations and potentially government entities due to rising deepfake threats.
Why it matters
- The rise of AI-generated deepfakes corresponds with increasing concerns over cybersecurity and misinformation.
- GetReal's focus aligns with trends in demand for advanced cyber-forensics tools in the wake of frequent publicized deepfake incidents.
- Similar threats have escalated recently, leading companies and institutions to seek more robust security measures.
GetReal's advancements in deepfake detection demonstrate a critical response to rising digital threats, aiming to protect both individual and national security as AI technology evolves.