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Google’s new ‘Simplify’ feature for iOS uses AI to make dense text easier tounderstand

May 7, 2025

Google has introduced the 'Simplify' feature for its iOS app, utilizing AI to make complex web text more understandable. This tool enables users to easily convert technical language while retaining essential details, thereby potentially keeping them within Google's ecosystem instead of using competitors like ChatGPT.

Key points

Google launched a new feature called 'Simplify' for its iOS app.
The feature uses AI technology called Gemini to simplify complex text on web pages.
Users can select text and tap the 'Simplify' icon to see a more digestible version.
Research indicated that simplified versions helped users better understand and retain original information.
The feature aims to prevent users from switching to external tools such as OpenAI's ChatGPT.

Why it matters

This aligns with the growing trend towards enhanced AI-driven tools for education and content comprehension.
As of 2025, there’s an increasing focus on user-friendly AI applications, especially in information processing.
The Simplify feature highlights the competitive landscape in AI text simplification that includes both Google and emerging startups.

Google's 'Simplify' feature represents a strategic move to enhance user engagement by making complex information accessible, addressing current trends towards AI applications that prioritize clarity and user experience.