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Guidde taps AI to help create software training videos

Guidde, a Tel Aviv-based startup, uses AI to simplify the creation of corporate software training videos by automating video clips that narrate software functionalities. The company recently raised $15 million in funding to enhance its offerings and expand globally, aiming to transform how organizations deliver engaging training content.

Key points

  • Guidde was founded in 2020 by Yoav Einav and Dan Sahar in response to the demand for easier software training video creation.
  • The platform uses AI to capture in-app user activity and convert it into instructional videos.
  • Features include AI-generated voices, background music, and basic video editing tools.
  • User engagement is enhanced through a feature called Guidde Broadcast, providing personalized training content.
  • The company has seen significant revenue growth, increasing fourfold in the past year, serving over 100,000 users.
  • Guidde secured $15 million in funding from Qualcomm Ventures to improve localization, sales, and market presence.

Why it matters

  • The rise in remote work has intensified the need for effective digital training solutions.
  • AI's growing role in training and education reflects broader trends in automating content creation for enhanced user engagement.
  • Guidde's approach ties into the 2025 IT trend of personalized and contextual learning experiences within enterprise software.

Guidde is positioned to revolutionize corporate training by leveraging AI, facilitating higher quality and more engaging training content while expanding its market reach and capabilities.