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Bluesky wants to give you your own domain on the open web
Bluesky's CEO announced plans for a '.bsky' domain suffix, allowing users to convert lengthy social handles into shorter, cleaner domain names. This move aims to innovate user profiles, enhancing online presence. The application is pending approval from ICANN, with updates expected by October 2026. Notably, Bluesky does not plan to monetize these domains, emphasizing their commitment to an open web.
Key points
- Bluesky has applied for '.bsky' as an internet domain suffix, similar to '.com'.
- If approved, users will shorten social handles like '@sarahp.bsky.social' to 'sarahp.bsky'.
- The innovation aims to create comprehensive personal home pages for users.
- ICANN will review domain applications, publishing updates in October 2026.
- The entire approval process for the domain is expected to take 18 to 24 months.
- Bluesky has no plans to sell or monetize the domains, opting instead to support open web principles.
- This strategy aligns with Bluesky's belief that users should control their online identity.
Why it matters
- This initiative aligns with ongoing trends in digital identity management and personal branding on the web.
- The emphasis on open web principles reflects broader industry discussions around user ownership of data amid growing concerns over platform monopolies.
- In 2025, trends might include decentralized internet models and increased focus on user data sovereignty.
Bluesky's move towards '.bsky' underscores a commitment to user autonomy and the open web, setting it apart in a landscape often dominated by monetization strategies from other platforms.