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GenAI smartphone shipments to surpass 400 million in 2025, making up 30% ofglobal market
Counterpoint Research predicts that smartphone shipments with generative AI (GenAI) features will exceed 400 million units in 2025, representing 30% of the global market, up from 20% in 2024. This growth is fueled by tech advancements and the expansion of GenAI features into mid-range models, though consumer interest remains limited.
Key points
- Smartphone shipments with GenAI capabilities are projected to reach over 400 million in 2025.
- This will account for about 30% of the global smartphone market, an increase from 20% in 2024.
- Technological advancements and better chip technology are driving this growth.
- Manufacturers are expanding GenAI features from flagship to mid-range models.
- Consumer interest in GenAI applications remains weak, prompting manufacturers to seek practical AI use cases.
- Chinese brands have started incorporating GenAI into flagship models but will delay its introduction to mid- and low-end models until 2026 or 2027.
Why it matters
- The rise of generative AI in smartphones aligns with the broader trend of AI integration across various tech sectors by 2025.
- Increasing demand for AI capabilities in consumer electronics mirrors advancements seen in industries like automotive and home automation.
- Historically, high-tech features often start in premium products before trickling down to lower segments, influencing market behavior.
The expected increase in GenAI smartphone shipments highlights a significant shift towards AI-driven features in mobile technology, even as manufacturers navigate consumer interest and adoption challenges.