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Patreon will increase the cut it takes from new creators
Patreon announced it will increase its cut from new creators to 10% starting August 4, 2025. Currently, it charges 8% or 12% depending on the tier chosen. This change does not affect existing creators. The pricing adjustment reflects new features added over the years since the last update six years ago, which include media hosting and digital goods sales.
Key points
- Patreon currently takes an 8% or 12% cut from creators, with 8% being popular.
- New pricing structure introduces a single 10% cut for new creators starting August 4, 2025.
- Existing creators remain unaffected by this price increase.
- Patreon has expanded its services to include media hosting, community, and discovery since last price update six years ago.
- New features accounted for this decision include native video hosting, livestreaming, free memberships, and gift subscriptions.
Why it matters
- Patreon's price increase reflects a larger trend in the tech industry of companies reevaluating their pricing structures amid ongoing economic changes.
- The adjustment aligns with current digital content trends, emphasizing creators' need for various monetization methods.
- Similar pricing adjustments can be observed in other platforms as they expand offerings, driving the importance of value in creator monetization.
Patreon's new pricing strategy illustrates a shift towards greater service offerings, while emphasizing the importance for new creators to act quickly to benefit from lower rates.