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Accor chooses Oracle to optimize the global management of events and sales
Accor has selected Oracle Opera Cloud Sales and Event Management to enhance the management of events and sales across its 5,600 hotels worldwide, aiming for a full rollout by 2026 to improve efficiency and profitability through cloud-based digital solutions.
Key points
- Accor is implementing Oracle's solution to improve event and sales management.
- The full implementation is planned by early 2026 with a gradual rollout until the end of 2025.
- Oracle Opera offers three versions (Premium, Standard, Essential) tailored to different hotel needs.
- Integration with Oracle Hospitality Integration Platform facilitates connection with partners and tech adoption.
- The transition to cloud technology enhances data security, real-time updates, and mobile access for staff.
Why it matters
- The shift towards cloud solutions is a major trend in the hospitality sector, reflecting broader IT trends focusing on digital transformation for operational efficiency.
- By 2025, trends indicate increased reliance on technology in the hospitality industry to meet growing customer expectations.
Accor's adoption of Oracle Opera Cloud marks a significant step towards digital transformation, enhancing its competitive edge in a rapidly evolving hospitality market.