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Unitree robotics opens official store on AliExpress

Unitree Robotics has launched an official store on Alibaba's AliExpress to enhance its global reach amid a 'Big Save' discount campaign. The company, founded in 2016, specializes in high-performance quadruped and humanoid robots. Recently, their humanoid robots performed at the 2025 CCTV Spring Festival Gala, showcasing their innovation and public engagement.

Key points

  • Unitree Robotics launched an official store on AliExpress, targeting global consumers.
  • The 'Big Save' discount campaign is part of their strategy to enhance e-commerce presence.
  • Unitree specializes in high-performance robotics, including quadruped and humanoid robots.
  • The company gained attention from its performance at the CCTV Spring Festival Gala with their humanoid robots.

Why it matters

  • The rise of e-commerce as a significant sales channel in 2025 reflects global digital trends.
  • Unitree's entry into AliExpress signifies the growing importance of cross-border e-commerce for tech companies.
  • The robotics industry is experiencing rapid growth with increased investment in automation and AI technologies.

Unitree Robotics' AliExpress store launch exemplifies strategic growth in the e-commerce sector, enhancing its global presence in the evolving robotics landscape.