Archive — US — techcrunch
Threads now lets you manage Hidden Words separately from Instagram, set timelimits
Meta's Threads introduces a separate Hidden Words filter, allowing users to customize their content independently from Instagram. Users can also set time limits for filters to temporarily block unwanted words. These updates aim to enhance user experience and distinguish Threads as an independent platform amidst increasing competition with X.
Key points
- Threads now allows managing Hidden Words separately from Instagram, enhancing user personalization.
- Users can filter out words, phrases, or emojis in feeds, searches, and replies without affecting Instagram content.
- New feature permits time-limited filters, allowing temporary blocking of content for up to 30 days.
- This update is part of Threads' strategy to evolve as a distinct service while competing with X.
- Recent advancements also include separate DM inboxes and features facilitating interaction with the fediverse.
Why it matters
- The move underscores a trend toward greater user control and customization in social media platforms.
- This update aligns with broader 2025 IT trends focusing on improved user experiences through personalized content management.
- Increasing competition among social media platforms is prompting rapid feature development and user-focused enhancements.
Threads' new features reflect a shift towards greater personalization in social media, aiming to build a distinct identity independent from Instagram while catering to user needs amid fierce competition.