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Jony Ive’s LoveFrom helped design Rivian’s first electric bike
Jony Ive's design firm, LoveFrom, collaborated with Rivian on its first electric bike for 18 months, involving a skunkworks team that included industry veterans. The project aims to create a modular, aesthetically appealing micromobility product and is set to reveal its designs later in 2024. This initiative highlights Rivian's shift towards smaller electric vehicles amidst its broader electric vehicle offerings.
Key points
- Jony Ive's firm LoveFrom worked with Rivian on a new electric bike over 18 months.
- LoveFrom collaborated with a skunkworks team from Rivian, which grew to 70 members from various tech companies.
- The project aimed to develop a modular micromobility solution using Rivian's EV technology.
- Design challenges included creating a bike-like product with high aesthetic standards.
- Rivian's new micromobility company, named Also, received $105 million in funding and plans to showcase its designs later this year.
Why it matters
- Rivian's move into micromobility reflects the increasing trend of electric bikes and scooters as urban transport solutions.
- The trend towards personalization and modularity in transportation devices aligns with the rise of smart and connected products in the tech industry.
The collaboration between LoveFrom and Rivian on the electric bike represents a significant step in sustainable transport innovation, with potential implications for the future of urban mobility and electric vehicle design.