Archive — US — techcrunch
Threads is nearing X’s daily app users, new data shows
Instagram's Threads app has reached 115.1 million daily active users in June 2025, showing a 127.8% year-over-year growth, nearing X's 132 million users which saw a decline. Bluesky grew 372.5%, but only has 4.1 million daily users. Threads focuses on mobile success while X leads in web visits. The emerging competition could shift advertising revenues in this evolving landscape.
Key points
- Threads vied closely with X for mobile app dominance, boasting 115.1 million daily users compared to X's 132 million.
- Threads' growth of 127.8% contrasts with X's decline of 15.2% year-over-year.
- Bluesky's 372.5% growth reached only 4.1 million daily users, but it built on previous gains from user discontent with X.
- Threads has 350 million monthly active users, whereas X claims 600 million but does not disclose metrics due to its private status.
- X maintains strong web traffic (145.8 million visits) compared to Threads (6.9 million), but Threads focuses primarily on mobile.
Why it matters
- 2025 IT trends highlight the rise of mobile-first applications, which Threads capitalizes on.
- User migration trends arose post-US presidential elections, impacting social media dynamics and user affiliations.
- The growth of decentralized platforms like Bluesky showcases evolving user preferences for privacy and configurability.
- The competition for ad dollars between major social platforms is intensifying as usage patterns shift.
As competition heats up between Threads, X, and Bluesky, the landscape of social networking is rapidly evolving, with Threads emerging as a significant mobile-focused player threatening X's dominance in advertising revenue.