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Meta is reportedly building AI smart glasses with Prada, too
Meta is developing AI smart glasses in collaboration with Prada, aiming to expand its fashion partnerships beyond EssilorLuxottica. The announcement date is currently unknown. Meta has previously sold millions of Ray-Ban smart glasses and also teased an upcoming collaboration with Oakley, potentially priced at $360.
Key points
- Meta is working with Prada on AI smart glasses.
- The release date of the Prada smart glasses is not specified.
- This collaboration indicates Meta's strategy to engage more fashion brands.
- Previously, Meta focused on its partnership with EssilorLuxottica.
- Prada, while not owned by EssilorLuxottica, has collaborated with them for years.
- Meta has successfully sold millions of Ray-Ban smart glasses.
- A new collaboration with Oakley has also been hinted, with a price estimation of $360.
Why it matters
- The trend of merging technology with fashion is growing, especially in smart wearables.
- AI technology in consumer electronics is a significant trend in 2025, enhancing functionalities and user experiences.
- Meta's strategy reflects a shift towards diversifying partnerships in the luxury fashion market, influencing future collaborations within the tech apparel space.
Meta's collaboration with Prada for AI smart glasses exemplifies a strategic shift in tech fashion partnerships, aligning with broader trends in AI and smart wearable technology as we approach 2025.