Archive — US — techcrunch
Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode inIndia
Google is testing a feature in India allowing shoppers to buy directly from Walmart-owned Flipkart via its Gemini and AI Mode. Users can see a 'Buy' button on select listings, leading to a Flipkart checkout flow. The test is limited and is set for a broader rollout in October to coincide with India's festive shopping season. This effort is part of Google's push to integrate AI with e-commerce transactions.
Key points
- Google tests 'Buy' button in Gemini and AI Mode for Flipkart products.
- Feature allows direct purchases without leaving AI interface.
- Initial test is limited to select users and products like electronics.
- Wider rollout expected in October for festive shopping in India.
- Competitors, including OpenAI, are also integrating commerce in AI.
- Google's Universal Commerce Protocol enables multi-retailer shopping experiences.
- Flipkart is a significant partner for Google's e-commerce initiatives.
- Google has a financial stake in Flipkart from a $350 million investment.
Why it matters
- E-commerce is increasingly intertwined with AI technologies.
- 2025 IT trends predict a rise in Agentic AI experiences for shopping.
- Competition in India's e-commerce is heating up ahead of festive seasons.
- Direct shopping through AI can redefine consumer purchasing behaviors.
Google's Flipkart integration reflects a significant step toward merging AI with e-commerce, aiming to enhance user experiences and streamline online shopping, particularly as competition heightens in India's vibrant market.