Archive — US — techcrunch
Meta to stop selling political ads in the EU from October
Meta will stop selling political ads in the EU starting October due to the EU's TTPA regulations, which impose complex obligations deemed unworkable by the company. This move follows similar actions from Google and reflects ongoing tensions between the EU and Big Tech over regulation.
Key points
- Meta announced it will cease selling political ads in the EU from October.
- The European Union's TTPA law requires strict labeling and data use consent for political ads.
- Meta described the TTPA as creating legal uncertainty and operational difficulties.
- Meta's decision follows a trend as Google has also chosen to stop selling political ads in the EU.
- The EU's efforts to regulate Big Tech continue to face resistance from major companies.
Why it matters
- This action by Meta highlights the increasing regulation of Big Tech, similar to previous challenges faced during the implementation of privacy laws like GDPR.
- The evolving landscape of digital advertising regulations reflects broader trends in responsible AI and data privacy by 2025.
- The conflict demonstrates a growing friction between the EU's regulatory ambitions and the operational realities of tech giants.
Meta's decision to halt political ads in the EU illustrates the ongoing regulatory challenges facing Big Tech and the complexities introduced by new legislation, impacting both companies and advertisers.