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Uber to buy delivery arm of Turkey’s Getir
Uber is set to acquire Turkey's Getir delivery business for $335 million, plus a $100 million investment for a 15% stake in Getir’s grocery operation. This move comes as Getir struggles after a decline in consumer demand post-pandemic, previously valued at $12 billion. The deal allows Uber to expand its presence in food delivery and integrate with its recent Trendyol Go acquisition.
Key points
- Uber will pay $335 million to acquire Getir's food delivery business, plus $100 million for a 15% stake in Getir's grocery operations.
- Getir, once valued at $12 billion, faced declining demand and laid off staff post-pandemic, leading to a sell-off of assets.
- Uber plans to integrate Getir’s operations with its existing Trendyol Go delivery service, purchased for $700 million last year.
- Getir's food delivery gross bookings surpassed $1 billion in 2025, showing a 50% increase from 2024, reflecting recovery potential.
Why it matters
- The acquisition highlights trends in consolidation within the delivery service sector, as companies adapt to post-pandemic consumer behavior.
- Historically, startups like Getir have enjoyed rapid growth but face challenges as market conditions shift; Uber's strategy mirrors broader tech investment trends seen in 2025.
- Uber's investment in fast-growing delivery services aligns with rising consumer expectations for convenience and speed in food and grocery sectors.
This acquisition not only signals Uber's commitment to strengthening its delivery business in a competitive market but also reflects the dynamic nature of startup ecosystems where rapid growth can be followed by significant downturns.