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Google brings a ‘Circle to Search’-like feature to iPhone users
Google has launched a new feature for iPhone users that allows them to conduct visual searches on their screens using gestures within the Chrome or Google Search app, similar to Android's 'Circle to Search' feature. This update enhances browsing experiences by enabling quick searches without screenshots or tabs, while also incorporating AI Overviews to provide quick information.
Key points
- Google introduces a visual search feature for iPhone users in the Chrome and Google Search apps that enables searching via gestures like circling, highlighting, or tapping.
- This feature aims to facilitate visual searches without needing to take screenshots or switch tabs.
- Users can draw or tap on images or items while browsing to receive information related to them.
- The update also expands AI Overviews for Google Lens, providing snapshot information on searches without needing specific text queries.
- The new feature can be accessed through a menu in the app and will eventually have a dedicated icon on the address bar.
Why it matters
- The introduction of visual search features aligns with current IT trends emphasizing user experience and AI integration in daily tasks.
- Similar innovations in search functionalities indicate a competitive landscape as companies integrate AI to enhance search capabilities.
- The need for improved search technology is growing amidst the ongoing integration of AI in applications and services.
Google's new visual search feature for iPhone not only enhances user experience but also signifies the pivotal role of AI technology in shaping future search functionalities, reflecting a broader trend in the IT industry towards more intuitive interaction methods.