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CES 2026: AI-powered 3D digital avatars to support refereeing at FIFA World Cup2026
At CES 2026, Lenovo and FIFA introduced AI-powered 3D digital avatars to enhance refereeing at the 2026 FIFA World Cup. This technology aims to improve decision-making accuracy by recreating players' physical attributes. The avatars will feature in match broadcasts and replays, particularly for offside calls, providing clearer visuals for audiences worldwide.
Key points
- Lenovo and FIFA announced collaboration at CES 2026.
- AI-powered 3D avatars will be used in refereeing at the FIFA World Cup 2026.
- Digital avatars will replicate players' physical attributes for accuracy.
- Technological advancements aim to improve refereeing decision processes.
- 3D animations featuring avatars will assist in clearer visual explanations for decisions like offsides.
Why it matters
- This aligns with ongoing trends in sports technology focusing on AI and real-time analytics.
- Similar initiatives have been observed in the use of technology for improving referee decision-making in other sports.
- The integration of digital solutions in sports has become more prevalent post-pandemic, enhancing viewer engagement.
Lenovo's partnership with FIFA marks a significant step in merging AI technology with sports, aiming to redefine referee accuracy and enhance viewer experience during the 2026 World Cup.