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What is Bluesky? Everything to know about the X competitor
Bluesky, a decentralized social app established by former Twitter CEO Jack Dorsey, has gained over 30 million users since its launch in 2021. It became popular following controversial changes at X (formerly Twitter), such as altered blocking features. Despite its surge, Bluesky's growth has slowed compared to competitors like Threads. Bluesky focuses on user control, privacy, and transparency through its open-source AT Protocol.
Key points
- Bluesky launched in 2021, conceived by Jack Dorsey, to create a decentralized social media platform.
- The app has a user-interface similar to Twitter and employs an open-source architecture (AT Protocol).
- User numbers ballooned to over 30 million in early 2025 thanks to policy changes at X, prompting users to seek alternatives.
- However, growth is decelerating as Bluesky struggles to match Threads' 275 million users.
- Bluesky emphasizes user privacy, rejecting the use of user content for AI training, in contrast to X.
- Moderation issues have emerged, causing backlash and calls for stricter guidelines, especially after high-profile controversies.
Why it matters
- The rise of Bluesky mirrors a trend in 2025 where users seek alternatives to dominant platforms, emphasizing decentralization and user empowerment.
- Bluesky's growth is indicative of a broader shift towards open-source solutions and community-driven governance in tech.
- The app has capitalized on recent dissatisfaction with existing social media giants, reflecting ongoing demand for platforms that prioritize user control.
Bluesky represents a significant shift in social networking by prioritizing decentralization and user control. Its growth amidst the shifting landscape of social media indicates a potential trend towards alternatives that respect user privacy and community standards, but challenges remain in maintaining user engagement against larger competitors.