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Meta tests ‘Series’ for episodic Reels on Instagram and Facebook
Meta is testing a new 'Series' feature for Reels on Instagram and Facebook, allowing creators to organize episodic content into a series hub. This strategy aims to encourage longer viewing sessions and strengthen audience engagement, similar to a feature TikTok launched in 2023. While monetization plans are in discussion, this initiative supports creators in managing serialized videos effectively.
Key points
- Meta is introducing a 'Series' feature for Reels to improve access to serialized content.
- It allows creators to turn individual Reels into episodes within a series on their profile.
- The goal is to encourage repeated audience engagement instead of quick scrolling.
- Meta seeks to improve viewing habits with organized content like tutorials and challenges.
- Creators can bundle related videos, making it easier for viewers to watch installments in order.
- The feature is currently in testing with selected creators known for serialized content.
- Meta is considering monetization options, possibly taking inspiration from TikTok's premium content model.
Why it matters
- The rise of serialized content on social media aligns with the shift toward longer video formats.
- Since 2023, TikTok has allowed paid access to series, prompting competitors like Meta to innovate.
- 2025 IT Trends point to increased demand for engaging and organized content experiences across platforms.
- Meta's move reflects broader trends in digital media, focusing on user retention and content sustainability.
Meta's 'Series' feature for Reels marks a strategic pivot towards fostering deeper viewer engagement and reflects ongoing competition with TikTok, indicating a significant shift in short-form video consumption trends.