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Apple opens up App Store to new competition in Brazil
Apple's recent move allows developers in Brazil to distribute iOS apps and process payments via alternative app stores, following a deal with the CADE. This aligns with global trends as Apple faces increased regulatory pressure, similar changes seen in the EU and Japan. The update introduces new protections and a fee structure for app distribution, which must be accepted by developers by July 2026.
Key points
- Apple allows app developers in Brazil to use alternative app stores.
- Developers can now process payments for digital goods/services outside the App Store.
- Changes come as part of an agreement with Brazil's competition regulator, CADE.
- Similar regulatory changes have happened in the EU and Japan, indicating a shift in Apple's control over iOS apps.
- New protections for children and measures against scams will be implemented.
- A revised fee structure (5% CTC fee) is established for apps distributed outside the App Store.
- Developers must agree to the new license terms by July 6, 2026.
Why it matters
- This change reflects Apple's ongoing adaptation to regulatory environments, particularly concerning app distribution and payment processing.
- Similar pressures in the EU and Japan show a global trend towards increased competition and developer autonomy.
- The ruling in Epic Games' lawsuit showcases the legal challenges Apple faces regarding its App Store policies.
Apple’s shift in Brazil mirrors a significant trend towards increased competition in app markets globally, highlighting the impact of regulatory frameworks on big tech companies.