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Samsung may incorporate Perplexity’s AI tech in its phones
Samsung is on the verge of investing in AI startup Perplexity, planning to integrate its technology into smartphones by pre-installing its app and enhancing Bixby’s features, with an announcement expected this year. Perplexity is currently raising $500 million at a $14 billion valuation, and other companies, including Apple and Motorola, are also looking to collaborate with the AI firm.
Key points
- Samsung is nearing an investment in Perplexity, aiming to integrate its tech into devices.
- Perplexity is raising $500 million at a $14 billion valuation.
- Samsung plans to pre-install Perplexity’s app and enhance Bixby capabilities.
- The partnership aims to improve Samsung's user experience with advanced AI features.
- Other tech companies like Apple and Motorola are exploring similar partnerships with Perplexity.
Why it matters
- This aligns with the 2025 IT Trends highlighting increasing investment in AI technologies.
- Integration of advanced AI in consumer devices is becoming more prevalent as tech standards rise.
- The trend reflects broader efforts in the tech industry to enhance user experiences through AI functionalities.
Samsung's potential integration of Perplexity's AI signals a significant shift towards advanced AI capabilities in consumer technology as trends point towards increased AI adoption across the industry.