EXPLORINEER
en

Archive — US — techcrunch

Netflix is getting into short videos with a new vertical feed for mobile

Netflix is testing a new short-form video feature with a mobile vertical feed, aiming to compete with platforms like TikTok and YouTube Shorts. This feature allows users to scroll through curated clips of original titles, encouraging them to watch full shows. The update coincides with a redesign of the TV homepage and enhanced real-time recommendations as Netflix adapts to changing viewer habits.

Key points

  • Netflix announced a short-form video feature as a response to competition from TikTok and YouTube Shorts.
  • The feature will provide a mobile vertical feed for scrolled clips of original titles, curated from 'Today’s Top Picks for You'.
  • The mobile-only feed allows immediate access to shows, saving options, and sharing with friends.
  • This rollout is part of a broader strategy to react to a shift towards quick entertainment consumption among viewers.
  • Netflix's overall homepage is being redesigned, including better accessibility for search and list options.
  • Enhanced real-time recommendations now consider user interactions, making searches and suggestions more relevant.

Why it matters

  • The trend towards short-form video content is growing, with other streaming services like Tubit and Peacock adopting similar features.
  • Netflix previously explored short-form content with 'Fast Laughs' in 2021, indicating ongoing adaptation.
  • This change coincides with an increased focus on mobile user experience, reflecting broader IT trends towards personalization and real-time interaction.
  • The strong competition among streaming platforms to retain subscriber attention highlights a shift in viewing behaviors.

Netflix's introduction of a short-form video feature reflects its proactive approach to evolving viewer preferences and competitive pressures, showcasing the importance of innovation in the streaming industry.