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TikTok recovers from dip in usage that benefited rival apps following USownership change
TikTok has recovered from a temporary dip in daily active users following an ownership change to American investors. Competing apps like UpScrolled and Skylight Social benefited from this decline but have since seen user numbers drop. The dip was driven by privacy concerns and a minor data center outage, but TikTok's user base has rebounded to over 90 million daily users as concerns eased.
Key points
- TikTok's daily active users dropped to 86-88 million after the ownership change, down from a usual 92 million.
- Competing apps UpScrolled and Skylight Social experienced a surge in users during TikTok's decline.
- The usage dip was not directly due to ownership change but stemmed from user privacy concerns and an outage.
- The data center outage affected functionality, contributing to user dissatisfaction and search for alternatives.
- Privacy policy updates raised alarm, notably regarding GPS tracking and collection of sensitive data.
- TikTok's active users have since rebounded to over 90 million as concerns dissipated and functionalities were restored.
Why it matters
- The ownership change aligns with ongoing discussions about data privacy and security in apps, especially involving foreign ownership.
- In 2025, digital safety and privacy trends have become paramount, prompting users to seek platforms that prioritize data protection.
- The rise of competing apps reflects a shift in user behavior, seeking alternatives amidst privacy and operational concerns.
Overall, TikTok's ability to regain its user base underscores its resilience in the face of operational challenges and shifts in user sentiment regarding privacy, yet it highlights the critical importance of data transparency in maintaining user trust.