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Lưu trữ — US — techcrunch

OpenAI slammed for app suggestions that looked like ads

OpenAI faced backlash after ChatGPT suggested the Peloton app during an unrelated conversation, leading users to believe ads had infiltrated its service. OpenAI clarified the suggestion was not an advertisement, but a feature in testing. Users expressed frustration over irrelevant suggestions, particularly given the cost of the Pro Plan, with concerns about potential intrusive app recommendations in the future.

Điểm chính

  • ChatGPT suggested the Peloton app during an unrelated discussion, causing user backlash.
  • Users, including paid subscribers of ChatGPT's Pro Plan, expressed concerns about ads appearing in the service.
  • OpenAI clarified that this was not an ad but a testing feature to integrate app discovery in conversations.
  • Daniel McAuley from OpenAI acknowledged the lack of relevancy, promising improvements to user experience.
  • Concerns were raised that even relevant suggestions may still feel like ads due to their promotional nature.
  • The testing of app suggestions could affect OpenAI’s strategy to integrate apps directly into the chat experience.

Vì sao quan trọng

  • In 2025, there is a strong push in the tech industry towards integrating applications directly into conversational AI platforms, as seen by OpenAI’s app platform announcement.
  • The increasing customer expectation for relevant and unobtrusive AI interactions aligns with past consumer grievances over online ads.
  • Historical events include the backlash faced by various tech companies when advertising became intrusive, hinting at user retention challenges.

The incident highlights ongoing challenges for OpenAI in balancing innovative app integration with user experience, especially for paying customers, as it navigates the future landscape of AI companionship in a competitive market.