Lưu trữ — US — techcrunch
HBO Max just got more expensive
HBO Max has announced price increases across all plans, effective for new subscribers immediately and for existing ones after November 20. The hike comes after CEO David Zaslav declared the service underpriced and plans to crack down on password-sharing, aligning with industry trends of rising streaming service costs.
Điểm chính
- HBO Max raised prices for all plans: Basic with Ads now $10.99 (+$1), Standard $18.49 (+$1.50), Premium $22.99 (+$2).
- Yearly plans also increased: Basic with Ads $109.99 (+$10), Standard $184.99 (+$15), Premium $229.99 (+$20).
- New prices take effect immediately for new subscribers; existing customers see changes on their next billing after November 20.
- The increase follows previous price hikes in June 2024 and comes as Warner Bros. Discovery CEO David Zaslav claims HBO Max is underpriced.
- Zaslav indicated future restrictions on password sharing, aligning with trends from Netflix and Disney+.
Vì sao quan trọng
- The streaming industry has experienced numerous price hikes in 2024.
- Competitors like Disney+ and Hulu also raised prices recently, reflecting a broader trend in subscription services.
- Password-sharing restrictions are becoming common among major streaming platforms, likely impacting user access and behavior.
The price increase of HBO Max underscores the ongoing trend of rising costs in the streaming industry, reflecting a shift as providers prioritize perceived value and content quality.