Lưu trữ — US — techcrunch
X to launch marketplace for buying inactive handles
X is introducing a marketplace for purchasing inactive usernames, targeting Premium subscribers. Users can request rare handles priced from $2,500 to over seven figures, with a process to manage requests to avoid spam. This move aims to enhance revenue amid declining ad performance, while offering exclusive naming opportunities based on user contributions and engagement.
Điểm chính
- X is launching a marketplace for inactive handles, focusing on Premium subscribers.
- Users can request free 'Priority' handles and pay for 'Rare' handles.
- Handle pricing ranges from $2,500 for rare handles to potentially millions.
- Requests for handles are approved within three business days, with a 30-day grace period for subscription changes.
- Reserving handles prevents spam and ensures controlled distribution.
- Rare handles will be available through public drops and invitation-only purchases.
- Selection for public drops depends on user activity and engagement on the platform.
Vì sao quan trọng
- The marketplace aligns with the growing trend of monetization in social media platforms.
- Similar marketplaces for usernames have appeared in other platforms, reflecting a shift in digital identity management.
- The move indicates a strategy to diversify revenue streams amidst a challenging advertising environment.
The launch of X's inactive handles marketplace represents a strategic pivot to enhance revenue and engage users, emphasizing premium offerings and controlled handle distribution.