보관된 글 — US — techcrunch
OpenAI says it’s turned off app suggestions that look like ads
OpenAI has halted promotional suggestions in ChatGPT following user complaints about ad-like messages. CEO Mark Chen acknowledged the oversight in user experience, asserting that there is no current advertising in ChatGPT. OpenAI aims to enhance model precision and allow users more control over suggestions, amid a company-wide focus on improving ChatGPT's functionality over advertising expansion.
핵심 정리
- Users reported seeing promotional messages (e.g., for Target, Peloton) during ChatGPT interactions.
- Mark Chen, OpenAI's chief research officer, admitted to falling short and stated that such suggestions have been turned off.
- Nick Turley, the head of ChatGPT, confirmed that there are no live tests for ads and emphasized the importance of user trust.
- OpenAI plans to improve the model for better suggestion accuracy and offer users control over suggestions.
- A recent internal memo indicated a shift in priorities to enhance ChatGPT quality rather than pursue advertising.
왜 중요한가
- Concerns about user privacy and trust in AI applications remain critical as companies explore monetization strategies.
- Similar to trends in 2025, where technology firms are grappling with user acceptance of AI-driven recommendations versus ads.
- The situation includes OpenAI addressing user feedback critically as competition in AI services, particularly for paid subscribers, intensifies.
OpenAI's decision to turn off promotional suggestions reflects a commitment to user trust and experience, showcasing a shift towards enhancing ChatGPT's functionality while carefully navigating the potential introduction of advertising in the future.