보관된 글 — US — techcrunch
Pew’s latest social media report shows X’s staying power in the U.S., despitecompetition
Pew Research's latest report reveals X (formerly Twitter) retains a strong user base in the U.S., with 21% of adults using it. In contrast, newer platforms like Threads (8%) and Bluesky (4%) lag behind. Despite increases in competition and shifts in user preferences, X's usage has remained stable, indicating its significant hold in the short-text social app market. YouTube and Facebook continue to dominate overall social media usage.
핵심 정리
- Pew Research surveyed U.S. adults on social media usage.
- 21% of U.S. adults reported using X, while Threads and Bluesky were at 8% and 4%, respectively.
- X hasn’t seen a significant drop in usage since its rebranding from Twitter; its user percentage has only slightly decreased over the years.
- The report highlights increased competition for X due to new social platforms and a shift in user preferences after Elon Musk's acquisition.
- Despite competition, with Meta's Threads not surpassing X, the platform maintains a strong market grip.
왜 중요한가
- The rise of decentralized platforms like Mastodon and Bluesky reflects a trend in user desire for alternatives to mainstream social media.
- Historical context: the rebranding of Twitter to X marked a significant shift in social media dynamics, emphasizing a growing market for short, text-based communication.
- Shifts in user engagement likely align with broader IT trends focusing on decentralized networks and user privacy.
The report underscores X's resilience in a competitive market, illustrating its enduring status despite emerging threats. As user preferences evolve, X’s ability to maintain user engagement positions it strongly, reminiscent of historical shifts in social media landscapes.