보관된 글 — US — techcrunch
Disney and YouTube TV reach deal to end blackout
YouTube TV and Disney resolved a two-week blackout, bringing back channels like ABC and ESPN and allowing ESPN's direct-to-consumer service on YouTube TV at no extra cost. Subscribers can access various Disney bundles and enjoy restored programming just in time for events like college football. Disney executives expressed satisfaction with the deal, while YouTube offered apologies and a credit to users affected by the blackout.
핵심 정리
- A two-week blackout occurred affecting Disney networks.
- YouTube TV and Disney reached a new agreement to restore services.
- The deal includes ESPN's direct-to-consumer service at no extra cost.
- Channels like ABC, ESPN, and FX are reinstated for subscribers.
- YouTube can sell Disney networks and bundles as part of different packages.
- Disney executives acknowledged the value of their programming in negotiations.
- YouTube apologized for the disruption and acknowledged subscriber patience.
- Previous negotiation (2022) also led to a brief blackout.
- A survey indicated 24% of users considered canceling due to the blackout.
왜 중요한가
- The ongoing trend of streaming services negotiating for content access increases the frequency of blackouts.
- Similar disputes have occurred across platforms, notably between cable providers and networks like NBC and Fox.
- In 2022, YouTube offered credits during the last blackout, reflecting the common strategy to retain subscribers.
- Emerging streaming strategies emphasize bundles and exclusive content offerings, shaping future provider agreements.
The resolution of the YouTube TV and Disney blackout highlights ongoing challenges in the streaming industry regarding content access and negotiation tactics, underscoring the importance for platforms to maintain customer satisfaction while securing competitive content deals.