보관된 글 — US — techcrunch
TikTok launches its own version of Instagram’s broadcast channels
TikTok has launched 'bulletin board,' a feature for brands and creators to share public messages with followers, resembling Instagram's broadcast channels. Users can share text, images, and videos, limited to reactions. This tool targets community building and promotional content, rolling out to creators over 18 with 50,000 followers. It includes safety features like muting and reporting.
핵심 정리
- TikTok introduced 'bulletin board' on September 28, 2023.
- The feature allows one-to-many messaging, similar to Instagram's 2023 broadcast channels.
- Only creators can post; followers can react with emojis.
- Supported formats: text, images, videos.
- Eligibility: Creators 18+ with at least 50,000 followers.
- Aims to enhance community interaction and share exclusive content.
- Tested by artists and brands for promotions and updates since June 2023.
- Content complies with TikTok's Community Guidelines with available safety tools.
왜 중요한가
- The launch aligns with trends in social media integrating community-building tools.
- Raise in the use of short-form videos and direct messaging features by creators.
- Reflects the competitive landscape of social platforms enhancing creator monetization.
- 2025's IT trends include increased AI moderation and user safety features in social media.
The launch of TikTok's bulletin board signifies a strategic move to enhance community connectivity and compete with existing social media features, catering to evolving user preferences for exclusive and direct content from creators.