보관된 글 — US — techcrunch
Etsy names former head of Depop, Kruti Patel Goyal, as its new CEO
Etsy has appointed Kruti Patel Goyal, its president and chief growth officer, as the new CEO following Josh Silverman's resignation. Goyal's experience from leading Depop, which excelled in user growth, is expected to help Etsy address declining active users and sales. Etsy's shares fell nearly 9% after the news.
핵심 정리
- Josh Silverman steps down as CEO of Etsy after 8 years and takes on the role of executive chairman.
- Kruti Patel Goyal, who was president and chief growth officer at Etsy, will become the new CEO.
- Under Silverman's leadership, Etsy has seen a drop of 5% in active buyers to 86.6 million in Q3.
- Etsy experienced a user boycott over controversial merchandise sales, contributing to declining sales.
- In Q3, Etsy's sellers dropped by 10.9% to 5.5 million, and gross merchandise sales fell 2.4% to $2.4 billion.
- In contrast, Depop, which Etsy acquired, saw significant growth with active sellers and buyers increasing substantially.
왜 중요한가
- The rise of social commerce platforms, like Depop, reflects a broader trend where e-commerce focuses on community-driven commerce.
- Etsy's struggles highlight challenges faced by tech companies in retaining user engagement and adapting to market changes.
- The CEO transition aligns with increasing calls for leadership transformation in tech companies amid fluctuating growth metrics.
Kruti Patel Goyal's appointment as Etsy's CEO may signal a strategic shift aimed at leveraging her experience from Depop to address significant user and sales declines, while the company's reaction in the stock market indicates uncertainty about this leadership change.