보관된 글 — US — techcrunch
A new wave of social media apps provide hope in a doomscrolling world
In response to the negativity of traditional social media, a new wave of niche community apps is emerging, focusing on participation and connection rather than performance. This trend is driven by changing user behaviors, shifting towards deeper, interest-based connections and decentralized platforms, as seen in apps like Lore, Spill, and Blacksky, which prioritize user autonomy and specific interests.
핵심 정리
- Zehra Naqvi recalls how early social media was more joyful and connected, contrasting it with today's influencer-driven platforms.
- Users express a desire for niche, interest-based networks instead of generalized sites like Facebook and Twitter.
- Investors note a shift toward apps that enable deeper community engagement rather than larger follower counts.
- Founders are creating platforms that consider community as the core product, with examples like Beli, Co-Star, and Partiful.
- Emergence of apps like Spill and Blacksky illustrates the demand for tailored, safe spaces amid rising extremism and discontent with traditional platforms.
- AI is being utilized to enhance niche social experiences, allowing more personalized user interactions.
왜 중요한가
- The shift reflects historical trends in social media where users have moved from broad platforms to specialized communities.
- The rise of niche apps coincides with a general fatigue towards negative online interactions and the demand for emotional wellness.
- Current trends highlight the importance of user ownership of data and customized experiences, impacting the broader tech landscape.
The future of social media looks towards personalized, community-driven environments where users can connect authentically, contrasting sharply with past generic, performance-oriented platforms.