보관된 글 — US — techcrunch
Ram ends EV pickup truck plans
Stellantis has announced the discontinuation of its all-electric Ram 1500 REV pickup truck due to low demand for full-size battery-electric trucks in North America. The company will instead develop an extended-range version featuring a combined battery and gas generator. Production is now set for 2026, as Stellantis reassesses its EV strategy amidst shifting market demand.
핵심 정리
- Stellantis canceled plans for the all-electric Ram 1500 REV due to low demand.
- The company will instead launch an extended-range Ram 1500 REV that combines battery and gas generator technology.
- Production for this new vehicle is delayed to 2026 after previous estimates were for 2024 and then 2025.
- Demand for full-size battery-electric trucks has decreased in North America, prompting the strategy reassessment.
왜 중요한가
- The shift reflects a broader trend in the automotive industry, where EV adoption rates vary significantly between vehicle categories.
- Many automakers are struggling to balance EV offerings with consumer demand for traditional vehicles.
- By 2025, many companies will explore extended-range and hybrid technologies as a compromise for range anxiety.
The decision to develop an extended-range Ram instead of a purely electric model indicates Stellantis' attempt to adapt to the current market dynamics, emphasizing the importance of consumer demand in shaping future automotive innovations.