YouTube rolls out an AI playlist generator for Premium users

YouTube is launching an AI-powered playlist generator for Premium users on iOS and Android, enabling them to create playlists using text prompts. This feature aims to enhance user experience and attract more subscribers amid competition in music streaming.

Key Points

• YouTube launches an AI playlist generator for Premium users on February 9, 2026.
• Users can create playlists on mobile by selecting 'AI playlist' after tapping 'New' in the Library tab.
• Users can input prompts related to mood, genre, or specific themes (e.g., 'raging death metal').
• The move is part of YouTube's strategy to attract more Premium subscribers due to an uptick in Google's subscription business.
• YouTube has undertaken similar experiments previously, including custom radio stations in July 2024.
• Rival services such as Spotify and Amazon Music also offer similar AI-based playlist creation features.

Relevance

• The AI playlist feature aligns with the growing trend of AI in entertainment and streaming services.
• In 2025, several companies are focusing on AI to enhance user experiences in music platforms.
• YouTube's move comes as competition intensifies from other streaming services, which are also enhancing their Premium offerings.

The introduction of the AI playlist generator marks a significant step for YouTube in improving user engagement and optimizing its Premium service amid evolving market demands.