Xiaomi’s CEO showcases new-gen SU7 in teardown livestream, says orders exceed40,000

Xiaomi CEO Lei Jun hosted a live teardown of the new SU7 sedan in Beijing, discussing its features and safety tests. The company reported over 40,000 locked orders and 7,000 cars delivered in the nine days since March 23, averaging 800 units daily.

Key Points

• Lei Jun hosted a 3-hour livestream for the SU7 sedan reveal.
• Features examined included materials, audio system, and safety elements.
• 40,000 units of the SU7 have been ordered ahead of deliveries.
• 7,000 vehicles were delivered in the first 9 days post-launch, at a rate of 800 per day.
• The sedan includes advanced safety features such as aerospace-grade aluminum components.

Relevance

• Xiaomi's push into electric vehicles aligns with the 2025 trend of major tech companies entering the automotive industry.
• Growing consumer interest in electric vehicles reflects broader trends in sustainable transport.
• Teardown livestreams showcase a new marketing strategy akin to tech launches, prevalent in the auto and tech industries.

Xiaomi's successful SU7 launch reveals strong market demand, showcasing innovative marketing strategies and aligning with the prevailing trend of integrating tech innovation in the automotive sector.