OpenAI says 18 to 24-year-olds account for nearly 50% of ChatGPT usage in India
OpenAI reports that users aged 18 to 24 account for nearly 50% of ChatGPT traffic in India, with under-30s making up 80%. The platform is primarily used for work-related tasks (35%), with substantial engagement from coding services. India is now OpenAI's second-largest market, boosted by a sub-$5 subscription tier and a series of partnerships aiming to expand AI adoption in various sectors.
Key Points
- Nearly 50% of ChatGPT messages in India come from users aged 18 to 24, and 80% from those under 30.
- 35% of messages relate to professional tasks, higher than the global average of 30%.
- Codex, OpenAI's coding assistant, has received three times the usage compared to the global median, particularly after its Mac app launch.
- Weekly usage of Codex in India has quadrupled since launch, with users asking three times more coding-related questions than the median.
- Outside of work, 35% of messages seek guidance, with 20% for general information and 20% for writing assistance.
- India is OpenAI's second-largest market with over 100 million weekly users, supported by a sub-$5 subscription model and promotional campaigns.
- OpenAI is establishing new offices in Mumbai and Bengaluru and collaborating with Tata Group and other local firms to enhance AI infrastructure and services.
Relevance
- This trend reflects the broader global shift towards increased AI adoption among young users, as seen in various tech industry reports.
- OpenAI's push in India aligns with the growing emphasis on tools that enhance productivity and coding capabilities—a vital IT trend leading up to 2025.
- The partnerships with Indian firms like Tata Group and Pine Labs illustrate strategic moves to leverage local markets, complementing the surge in AI services.
The shift towards greater AI adoption among young users in India underscores OpenAI's strategic positioning in the market, while its localized approach through partnerships suggests a strong future for AI-driven services in the region.