Bluesky leans into AI with Attie, an app for building custom feeds

Bluesky introduced Attie, an AI app for creating custom feeds, at the Atmosphere conference. Founded by Jay Graber, Attie is independent from Bluesky's main app, using Anthropic's Claude for personalized feed design. Initial testers will shape their feeds using natural language. The project aims to empower users to control their social experience while Bluesky secures $100 million in funding for future growth.

Key Points

• Bluesky has launched Attie, an AI assistant for building custom social feeds independently from its main app.
• Attie allows users to design feeds by typing natural language commands, in a manner similar to chatting with an AI chatbot.
• The app leverages Anthropic's Claude AI technology, personalizing user experiences by analyzing interests and preferences.
• Attendees at the Atmosphere conference will be the first beta testers of Attie, which is built on Bluesky's AT Protocol.
• Bluesky secured $100 million funding, enabling long-term growth and addressing challenges like privacy controls and monetization.

Relevance

• The introduction of AI-driven personalization aligns with the ongoing trend of integrating AI into social media platforms to enhance user experience.
• In 2025, trends suggest an increased focus on user control over algorithms and content, reflecting broader societal concerns about social media governance.
• Bluesky's approach contrasts with existing models where AI mainly serves platform profitability, highlighting a shift toward user-centric AI applications.

The introduction of Attie by Bluesky signifies a pivotal move towards user-driven AI in social media, empowering individuals to curate their digital experiences while reinforcing the importance of open protocols in the tech ecosystem.