Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip

Ultrahuman, a Bengaluru-based health-tech startup, aims to revive its U.S. business with the launch of the Ring Pro after obtaining approval, battling Oura which tightened its market grip during Ultrahuman's import restrictions. The U.S. market for smart rings has high potential, projecting significant growth with Oura expanding its dominance as Ultrahuman seeks to reclaim lost sales and regain market share.

Key Points

• Ultrahuman received U.S. Customs approval for Ring Pro, allowing it to resume sales in the U.S.
• Oura increased its market share from 63.3% to 85% during Ultrahuman's import restrictions, while Ultrahuman's share fell.
• Ultrahuman lost approximately $50 million due to the inability to import existing models.
• The Ring Pro features a redesigned structure for improved battery life and processing, aiming to capture lost market share.
• Oura has entered the Indian market, intensifying competition for Ultrahuman.

Relevance

• The smart ring market in the U.S. is projected to grow significantly, reaching approximately 2.6 million units sold in 2025.
• The competitive dynamics have shifted in the wearables market, with established firms consolidating their positions.
• Emerging tech startups face challenges from incumbents during periods of regulatory hurdles affecting imports.

Despite the setback from import restrictions, Ultrahuman's renewed focus on the U.S. market and its innovative Ring Pro could revitalize its presence, but it faces tough competition from Oura and others in rapidly evolving wearables market.