China approves 133 games in March, Q1 total reaches 453

In March, China's NPPA approved 133 new games, raising the total for Q1 2023 to 453. This includes 130 domestic games from companies like Tencent and 3 imported titles, signifying a growing approval trend in the gaming industry.

Key Points

• NPPA approved 133 games in March 2023.
• Total of 453 game licenses granted in Q1 2023.
• Domestic titles include Tencent’s 'LiLi’s Tiny World' and 37 Interactive's 'Little Helmet Adventure'.
• 3 imported games approved: 'Battle Knights', 'Aftermath Inc.', and 'Shaiya: Conflict'.
• This approval rate indicates a positive trend in game supply expansion in China.

Relevance

• The surge in game approvals aligns with China's ongoing digital economy growth.
• Increased licensing reflects regulatory changes aimed at fostering innovation in the gaming industry.
• This aligns with 2025 IT trends emphasizing digital entertainment and gaming technologies.

The approval of 133 games in March indicates a robust growth trajectory in China's gaming sector, as regulatory bodies embrace a more open approach amidst evolving market demands.