MWC 2026: ZTE debuts pet-style AI companion iMoochi

At MWC 2026, ZTE launched the iMoochi, an AI-powered pet-style companion device that simulates lifelike behaviors. It responds to voice commands and physical interaction, available in four models. ZTE also introduced the Nubia M153 smartphone, featuring integration with the Doubao AI assistant for complex voice interactions.

Key Points

• ZTE launched iMoochi at MWC 2026, an AI-driven companion designed for all ages.
• iMoochi can simulate behaviors like hunger and play, using touch sensors and voice recognition.
• The device reacts with mechanical movements, such as shaking its head and wagging its tail.
• Users can track the companion's states through a mobile app.
• ZTE also presented the Nubia M153 smartphone, co-developed with ByteDance, featuring Doubao AI assistant for advanced voice commands.

Relevance

• The rise of AI companions aligns with the 2025 IT trend of increasing personalization in technology.
• AI-driven devices are becoming commonplace in consumer markets, enhancing user experience.
• ZTE's collaboration with ByteDance reflects the trend of integrating social media and AI services.

The debut of iMoochi at MWC 2026 exemplifies the growing trend of AI companionship in technology, signifying advancements in user interaction and personalized devices.