Apple and Netflix team up to air Formula 1 Canadian Grand Prix

Apple and Netflix have announced a partnership to co-broadcast the Formula 1 Canadian Grand Prix, allowing U.S. fans to watch the race live on both platforms. The collaboration includes cross-promotion of Netflix's 'Drive to Survive' series, which will be available to more viewers. This follows Apple's new multi-year deal with F1, replacing ESPN as the exclusive U.S. broadcaster of all races.

Key Points

• Apple teams up with Netflix for a co-broadcast of the Canadian Grand Prix.
• The live race will be available simultaneously on Apple TV and Netflix.
• Netflix subscribers can stream the entire race weekend live, including practice and qualifying on May 24.
• The partnership includes promotion of 'Drive to Survive', with Season 8 accessible to both Apple TV and Netflix users.
• This collaboration enhances Apple's F1 presence and Netflix's entry into live sports broadcasting.
• Apple's contract with F1 is worth around $150 million per season, replacing ESPN.

Relevance

• The partnership indicates a growing interest in live sports streaming among tech companies.
• Previously, Netflix avoided sports broadcasting, now moving towards acquiring rights for various sports.
• The rise of Formula 1's popularity in the U.S. is reflected in cultural outputs, like Brad Pitt's nomination for Best Picture.
• 'Drive to Survive' has significantly broadened the F1 audience in the U.S.

The collaboration between Apple and Netflix marks a significant shift in sports broadcasting, showcasing the convergence of tech and media while elevating Formula 1's profile in American culture. This partnership could reshape how fans engage with live sports and streaming services.