Game Science’s Black Myth: Zhong Kui Lunar New Year short hits nearly fivemillion views in five hours

Game Science's Lunar New Year short for Black Myth: Zhong Kui amassed nearly five million views on Bilibili and Weibo within hours. Featuring ancient-style cooking with fantastical ingredients, the six-minute in-engine video showcases impressive visuals and hints at future gameplay elements combining monster hunting with cooking.

Key Points

• Game Science released a six-minute live-action short for Black Myth: Zhong Kui.
• The short features ancient-style cooking with monster ingredients like fish and tree spirits.
• It achieved nearly four million views on Bilibili and one million on Weibo in just five hours.
• Producer Feng Ji hints at future gameplay combining cooking and monster hunting.
• The video maintains the series' dark aesthetic but is not directly tied to the main storyline.

Relevance

• The trend of integrating high-quality video content in gaming promotes engagement and anticipation, reflecting broader IT trends in 2025.
• The rise of live-action shorts aligns with the gaming industry’s movement towards immersive storytelling.
• Chinese gaming industry is rapidly evolving, showcasing traditional themes in innovative ways, resonating with global audiences.

The success of Game Science’s short highlights the growing intersection of cinematic storytelling and gaming, paving the way for innovative gameplay experiences in 2025.