Nothing opens its first retail store in India

Nothing, backed by Tiger Global, has opened its first retail store in India, located in Bengaluru. This two-storied space showcases its products, including hardware and merchandise, and aims to create an engaging customer experience. India is Nothing's largest market, with over 2% smartphone market share. The company plans more stores in Tokyo and New York, after raising significant funding.

Key Points

• Nothing opens its first retail store in Bengaluru, India, their largest market.
• The store showcases Nothing's products and is designed to create an engaging customer experience.
• Products from CMF, Nothing's budget brand, will also be available; CMF is headquartered in India.
• Nothing has a 2% smartphone market share in India and experienced 85% growth in shipments year-over-year in Q2 2025.
• Apple is also expanding its retail presence in India with a sixth store opening.
• The company aims for more international stores after securing $200 million in funding.

Relevance

• Nothing's store opening reflects a trend of international tech brands establishing a retail presence in India.
• The smartphone market in India shows rapid growth, with brands like Nothing gaining traction.
• The competition with established brands like Apple highlights the significance of aspirational retail in the Indian market.

The launch of Nothing's first retail store in India marks a strategic expansion into a rapidly growing market, setting the stage for future growth while competing alongside major players like Apple.