Pop Mart says it sold 100 million LABUBU units in 2025

In 2025, Chinese toy maker Pop Mart achieved over 100 million sales of its flagship IPLABUBU, with total global sales exceeding 400 million units. The company operates in over 100 countries with more than 700 stores and six global supply chain bases. Pop Mart shares rose nearly 38% this year, driven by strong earnings and global portfolio expansion.

Key Points

• Pop Mart sold over 100 million LABUBU units in 2025, indicating strong performance in the designer toy market.
• Total global sales across all products reached over 400 million units, reflecting widespread demand for its character portfolio.
• The company expanded its reach to over 100 countries and regions, establishing more than 700 stores and six major supply chain bases.
• Pop Mart's shares have increased by approximately 38% in 2025, due in part to strong earnings and global growth strategies.

Relevance

• The rise of designer toys fits within the broader trends of personalization and collectibles, which are popular among consumers.
• Pop Mart's growth reflects global e-commerce trends and the increasing importance of brand presence in multiple regions.
• In 2025, companies leveraging intellectual property and character-driven products have seen significant market impacts, echoing trends in entertainment and merchandise.

Pop Mart's significant achievement of selling 100 million LABUBU units and its overall sales growth underscore the strong market demand for designer toys, positioning it favorably in the competitive landscape of IP-based products.